Buy or Borrow: Buy
Source: Copy courtesy of the publisher
Mox and Mitsu are Supercute. That is to say, they founded the global business Supercute Enterprises as teenagers from Mox's bedroom in London, armed only with a phone, a collection of their favourite cuddly toys and a love of all thing kawaii. Thanks to them, the Supercute aesthetic is now a way of life.
In a world dominated by massive conglomerates all competing to succeed, Supercute has continued to grow bigger and more powerful, morphing from an entertainment company - whose Supercute Show continues to be the world's most popular entertainment - to an organisation fighting for their right to the world's water.
But Mox and Mitsu have no choice. In a world that is slowly tearing itself apart, who will win in the battle to control it - and where will Supercute draw the line . . .
Honestly, I really wasn't sure what to expect from this book, and I ended up enjoying it way more than I was initially expecting because it was so not what I was expecting! I ended up so hooked in to this and fascinated by the world that was being created. Something has happened and the world isn't what it used to be, but honestly..it's one of those dystopian worlds that seems terrifyingly likely in the near future.
On the surface it's all cute and kawaii with pastel colours and cute, fluffy animals, but you delve deeper and see it's quite gritty and grim. I liked how the kawaii elements were brought in to the story and how it was seriously used and not used to mock. Our characters are quite morally grey, and I couldn't help but root for them even though I did side eye them a few times. They seem so...kind of light and ridiculous on the surface but they're actually quite intelligent and a lot darker than I expected.
All in all it's an interesting read, and a lot darker than I was expecting. It's fast paced and has an interesting ending!